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At ASR we believe that healthy businesses thrive in healthy communities. And for this, integrating sustainability into the way we do business is an initiative that we actively engage in. A management approach that is collaborative, proactive and sustainability-minded across the value chain has enabled ASR to become the entity it is today.
Ethical Employer
Enabling People
Our aspirations for our team of people are that they are empowered with an improvement in the quality of their lives and the vitality of their community – within which we operate in.
Impacting Change
Change Within
We believe that change begins from within. That is why we encourage a paradigm shift, beginning from our leadership team right down to every member in our organization. Fair working conditions, a focus on health and safety and a respect for the environment we operate in are three tiers that represent the essence of who we are.
Effluent Treatment
Environmental Sustainment
Respecting the environs in within which we operate is the first step towards being mindful of minimizing our carbon footprint, preserving ecosystems and avoiding adverse effects of industrial waste to the resident communities around us. Effluent treatment is a process that is closely monitored and supervised at ASR.


ASR is registered with the Sri Lanka Export Development Board, The Rubber Research Institute of Sri Lanka and the Ministry of Industries, Science and Technology. We are a member of the Ceylon Chamber of Commerce, Colombo Rubber Traders’ Association, Colombo Rubber Buyer’s Association and the Plastic & Rubber Institute.
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ASR’s own brand ─Merryrub HG30 is a high quality modified natural rubber and its product range is as follows:

* MERRYRUB 220B- superior processing ads blankets
* MERRYRUB 220/250 - superior processing 20/50
* MERRYRUB 280 - superior processing PA 80
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ASR offers a range of natural rubber products in that caters to consumer, industrial and medical requirements. Our portfolio is a result of consistent market information and trend analysis, idea generation, product research, testing and response to product & industry life cycles.
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